Dir: H5 (François Alaux, Hervé de Crécy & Ludovic Houplain)
France, 2009, 16’5’’
2D/3D
Prod: Autour de Minuit Productions
Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city, and even more in “Logorama”!
H5
The H5 collective, founded in 1994, have made their name in music videos (Alex Gopher, Zebda, Massive Attack, Goldfrapp), advertising (Louis Vuitton, Audi, Volkswagen, Citroën) and graphic art (with exhibitions in Paris, New York and Tokyo).
In 2009, as part of H5, François Alaux, Hervé de Crécy and Ludovic Houplain directed their first short film, “Logorama”.
“Logorama” is an animated film about the pursuit of a killer – a high-speed chase through the streets of Los Angeles, followed by a hostage crisis in a city on the verge of an earthquake like none before.
A catastrophe film made according to the recipe of the genre, “Logorama” features an impressive cast of stars from the spectacle of mass consumption: Michelin®, Esso®, McDonald®, Foot Locker®, etc…
“Logorama” is a world built entirely with brand logotypes. In the film, every last object is a logo: characters, props, sets, vehicles. Each logo was carefully selected for aesthetic value as well as for the brand it represents.
“Logorama” paints the image of an “over-marketed” world by repossessing the visual codes of a consumer society that has been part of our lives since childhood. A clean and ordered universe, whose established order is headed straight for destruction through the cataclysm feared by every Californian: the Big One.
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