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Programme in 2010

Monday 17 May 2010

19:15 Welcome Dinner at "Den Gyldne Okse"

Tuesday 18 May 2010

9:15 Welcome Words
CARTOON and The Animation Workshop

9:30 - 10:15 The Global Animation Industry
Screen Digest’s new report, ‘The Global Business of Animation’, includes a survey of animation produced in the five major European territories (France, Germany, the UK, Spain and Italy) plus the US, Canada and Australia. Tim will specifically present the European panorama in terms of volume, value, and how the different national ‘ecosystems’ for animation can help the animation industry to thrive.

Speaker: Tim Westcott (Senior Analyst - SCREEN DIGEST)

10:15 - 10:45 Coffee break

10:45 - 13:00 Writing, Producing and Directing in Stereoscopic 3D
A pioneer and leader in France for film, television and video game special effects and editing services, Pascal is now producing his own animated feature films. Following The True Story of Puss’n Boots, a CGI film, he is now producing and directing a new animated feature Cendrillon/Cinderella in stereoscopic 3D.
He will give his view on the different aspects regarding the specific (?) writing, and directing of this new genre of films.

Speaker: Pascal Hérold (CEO - HEROLD & FAMILY)
Moderator: Mike Robinson

13:00 - 14:30 Lunch

14:30 - 15:30 Setting up an Animation Business After Graduation
Many graduated students will want to set up their own business as freelancers and create their own company. Based on his experience and views on settings like the Open Workshop and MiJAV (hothouses for animation talents and young entrepreneurs), Soren will analyse the pros and cons that should be taken into consideration by these young professionals.  He will also stress the importance of working with a business plan, regardless of the type of company chosen, be it a small freelance company or a company with higher ambitions. He will also attempt to list some great tools to work with and wrap it all up in a kind of check-list.

Speaker: Søren Fleng ( Producer/Owner - HAPPY FLYFISH )
Moderator: Mike Robinson

15:30 – 16:15 Ongoing Collaborative Projects Among Attending Schools
Jason will talk on his university’s support to pursue a postgrad aimed at professionals who wish to produce/project manage across multiple digital platforms.

Speaker: Jason Robertson (UNIVERSITY OF THE WEST OF SCOTLAND)
Moderator: Mike Robinson

19:15 Dinner at "Mythos Restaurant"

Wednesday 19 May 2010

9:15 – 11:45  Writing and Producing for the Web
Everybody is talking about producing for the Web. But what does it mean? Is it a real BUZZ? And is there a business model behind web series?
Based on his own experience of a stop-motion animation web series, Thomas will tell us about the whole creative and production environment necessary for a web series to develop:

• What content works, what type of story you can create and tell, the target group you must have in mind
• The production costs and planning? How can you produce it?
• What is the web about?
• The specificities of Interaction and Community

Speaker: Thomas Schneider-Trumpp (Web-TV Producer & Head of Development - SCOPAS MEDIEN AG)
Moderator: Mike Robinson

10:15 - 10:45 Coffee break

11:45 - 13:00 Distributing Animation Programmes on the Web
It has never been easier for (Cartoon / Animation) producers to start their own video (TV) channel. But is this really true? Harald will give a closer look at the tactics and strategies needed to distribute a programme effectively, generate traffic and audience viewing:

• What are the smartest and most cost effective hosting options?
• How do you get a (big) audience? Is content syndication working on the web?
• Do you need to promote your content? What are the options for this and what does it cost? Can you afford this?
• Should you redistribute your content, and if so how? Do you need staff to handle this?
• How do you earn money with it and what can you expect as revenue on a short/mid-term and long-term basis?
• Is partnering a real option? What partnership models exist? Which ones do work and which (most likely) don’t?
• What about brand marketing, product placements and sponsoring opportunities?
• Are their valid blue prints to adopt? Is there a formula for success? How can you measure it?
• What can be learned from scopas' major 3 webisodes D11B, Eckelsteins and Kanzlerkantine?

In brief, what you always wanted to ask, but never got a clear answer ... Here, you will most likely get one.

Speaker: Harald Müller (Head of Web Distribution & Consultant - SCOPAS MEDIEN AG)
Moderator: Mike Robinson

13:00 - 14:30 Lunch

14:30 - 17:30 Creating, Writing and Directing Animated Series

• The creative process for an original series and an adaptation: similarities and differences
• The paramount importance of writing
• The development phase – characters, bible, animation
• The film directing process. The role of the film director in the creative and production team.

Speaker: Stéphane Bernasconi (Director - MARZIPAN FILMS)
Moderator: Mike Robinson

16:00 - 16:30 Coffee break

19:15 Farewell Dinner at "Arthur Kafé & Restaurant"

Thursday 20 May 2010

9:15 - 10:00 Ongoing Collaborative Projects Among Attending Schools
Following last year’s presentation of ‘Animation Sans Frontières’, other Heads of schools and animation departments will talk of their ongoing collaborative projects and plans for future cooperation.

Speakers: Christian Arnau (EMCA), Vincent Gilot (LA CAMBRE), Caroline Parsons (UNIVERSITY OF WALES NEWPORT)

10:00 – 10:45 Other Forms of Cooperation Sought by Schools and Universities 
Open discussion among schools and universities which will express their needs and wishes for cooperation among themselves and with the animation industry.

Moderators: CARTOON and Mike Robinson

10:45 - 11:15 Coffee break

11:15 - 12:00 Other Forms of Cooperation Sought by Schools and Universities
Continuation of the open discussion.

Moderators: CARTOON and Mike Robinson

12:00 - 13:00 Lunch

13:15 Departure to Karup Airport