November 2012
Cartoon Finance is a European training seminar specifically designed by experts for animation professionals. It focuses on traditional and new ways of funding animation series.
The next edition will take place mid-November 2012, in a place yet to be confirmed.
You will find the last edition's details in the following pages.
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Finding the best home for your animated series
Changes in the European television market (less advertising revenues, the strong position taken by DTT channels, audience fragmentation, etc.) and a strong tendency towards media multitasking have altered the way animation shows are being developed, financed and viewed.
Whilst licence fees have either decreased or helped less projects but for a bigger amount, producers have had to look into other funding taps like pre-sales, gap financing, co-productions, etc. to mount their projects. But as the producer’s share in project financing has increased and his risk too, a stricter management of budget – cash flow and a better control of co-production pipelines have become essential.
In order to compensate for less licence fees, producers have also felt the need to retain ownership and potential revenues as much as possible through intellectual property management, home entertainment, self distribution and the exploitation of licensing and merchandising with TV partners and through additional exposure on multiple platforms.
Some case studies will highlight how producers have built brands, secured international exposure and developed Narrative universes that continue the TV experience online (and vice-versa) and reach out for larger audiences.
To help assess the potential of animation properties, experts in licensing will give hard facts and trends about how, when and why they get involved in a brand.
Throughout this 1st Cartoon Finance in Viborg, practical advice on the existing financing models and potential revenue streams will be shared with attending producers thanks to a broad panel of speakers consisting of home entertainment companies, European and pan European broadcasters (SVT, DRT, etc.), TV distributors (PGS Entertainment), co-production experts within Europe, innovative production companies and representatives of public and private funding schemes in Europe (including tax shelters).
The subjects covered should give producers a clear overview of current developments in the financing and exploitation of animation shows and improve their business and negotiating skills.
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