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Programme in 2009 (previous edition)

Tuesday 20 October 2009

13:00 Lunch for all participants at NH Málaga

15:15 – 15:30 Welcome speech

15:30 – 16:15 Opening speech: The video market in Europe – Physical and digital
Helen Davis Jayalath will examine the latest trends in European video consumption and assess the outlook for both physical and digital video. Can Blu-ray Discs compensate for declining DVD sales? What conditions must be met for paid-for digital delivery over the Internet to become a viable revenue stream for animation producers? And how does the availability of TV VoD affect the total picture?

Speaker:  Helen Davis Jayalath, Head of Video, Screen Digest
Moderator: Jean-Paul Commin

16:15 – 16:45 Coffee break

16:45 – 17:30 New VoD business models for animation
Danish FIDD (Filmmakers Independent Digital Distribution) is a European VoD platform which is supported by the EU MEDIA programme. Implementing new tools for effective digital distribution, shortening the value chain and enhancing back catalogues, since 2009 FIDD is also aiming at developing ToonTelly, an animation universe with content coming from animation producers from all over Europe. Niels will detail the new business models thereof.

Speaker: Niels Aalbæk Jensen, Founder & CEO, FIDD
Moderator: Jean-Paul Commin

20:00 Welcome Dinner for all participants at Restaurant Alea

Wednesday 21 October 2009

9:00 – 10:00 Writing for stereoscopic 3-D
Jonathan Aibel and Glenn Berger, the 2 DreamWorks writers of Monsters vs Aliens will explain how new tools and technology have enabled them to tell a (different? and) more immersive story with greater interaction with the film sets and characters. Does this new technology revolutionise narration and visual techniques?

Speakers: Jonathan Aibel & Glenn Berger, Writers, DreamWork Animations
Moderator: Mike Robinson

10:00 – 10:30 Coffee break

10:30 – 11:45 Producers’ relationships with sales agents and distributors
Knowing how to work with sales agents and distributors will help producers establish the quality of their film towards the audience. Learning how to make deals with them is also part of the job. A conversation between a producer and international sales agent around which main markets to attend and case studies, among which The Secret of Kells.

Speakers: Irina Ignatiew, Executive Vice President International of Telepool GmbH München
Paul Young, CEO, Cartoon Saloon
Moderator: Jean-Paul Commin
   
11:45 – 12:15 Regional funding for films
Victoria Fernández Andrino will detail the different measures that the Cultural department of the Andalusian regional government has set out to support the Andalusian audiovisual sector.
With 2 Million Euros, the Region has been able to help the development, production, promotion and distribution of 30 animated features, series and shorts in the last three years. A special focus will be made regarding European co-productions.

Speaker: Victoria Fernández Andrino, Head of programmes at the Audiovisual Funding Department, Regional Government of Andalusia
Moderator: Mike Robinson
 
12:15 -13:00 Case study: Production and French distribution of Lascars, Round da Way
Released last June in France and with nearly 700,000 admissions in France only, this French hit first made its success on Canal+ as a series, then on YouTube and mobile phones. Roch will talk of the production, theatrical and non theatrical release of this emblematic animated film in France, the second largest market in Europe.

Speaker: Roch Lener, CEO, Millimages and BAC Films
Moderator: Jean-Paul Commin

13:00 – 14:30 Lunch

14:30 – 15:30 Building business plans
When should your business plan be ready and what should it contain to attract private financing from investors? Creative material, production talent, budget and schedule, cash flow, distribution deals, revenue streams and recoupment position, etc…
Guidelines and illustration through a fictious case.

Speaker: Paco Rodriguez, International media consultant
Moderator: Mike Robinson

15:30 – 16:00 Coffee break

16:00 – 17:00 Case study: The international release of Planet 51
Written by Joe Stillman (Shrek 1 and 2) with a budget of 60 million USD, and to be released first in the US in November 2009 by Sony Pictures Worldwide, Planet 51 is not, however, an American animated feature but a Spanish indie production made by Madrid-based Ilion Animation Studios. José Rodriguez will tell us about the production, partnerships and different distribution deals made for this exceptional case study.

Speaker: José Rodriguez, Producer, Ilion Animation Studios
Moderator:  Jean-Paul Commin

Free evening

Thursday 22 October 2009

9:15 – 10:00 Production of stereoscopic 3-D films
Kandor Moon has finished a steresocopic 3-D short La dama y la muerte in preparation of its next animated feature which will be using this technique. The question is: Do the added production costs compensate for higher revenues as 3-D released films already attract more moviegoers. A studio’s strategy and experience.

Speaker: Manuel Sicilia, Partner, Kandor Moon
Moderator: Jean-Paul Commin

10:00 – 10:30 Coffee break

10:30 – 11:15 The role of banks in film financing
Commissioned by the EU MEDIA programme, peacefulfish has carried out a study on how the film business and financing sector intersect. Among their recommendations, producers should improve their knowledge of sales and distribution figures and more guarantees should be provided to financial institutions…

Speaker: Juliane Schulze, Senior partner, peacefulfish
Moderator: Mike Robinson

11:15 – 12:00 Case study: Pre-production work on Papa raconte/Story Telling

Before going into production, a whole set of important steps must be achieved to ensure that production runs smoothly. Jean-Paul will detail the pre-production of Papa raconte/Story Telling, from the very experienced Les Armateurs production company. The film will enter into production next January.

Speaker: Jean-Paul Commin
Moderator: Mike Robinson

12:00 - 13:00  Techniques: Case study of Occho Kochoi of Stereoscopic 3-D
Guillaume Hellouin will talk of the technical side of shooting a 3-D film based on their upcoming feature Occho Kochoi.

Speaker: Guillaume Hellouin, Founder, TeamTo
Moderator: Jean-Paul Commin

13:00 – 14:30 Lunch

14:30 – 15:30 Case study: European co-production of Niko - The way to the stars
With a 6 million Eur budget and a well-spread production between Finland, Germany and Denmark, Niko is by far the most expensive film in the history of Finnish cinema and also the best box office in Europe for a Finnish film! Petteri, its producer will talk of the whole production process including financing and production pipeline.

Speaker: Petteri Pasanen, Producer, Anima Vitae Ltd
Moderator: Mike Robinson

15:30 – 16:00 Coffee break

16:00 – 17:00 The international distribution of Niko - The way to the stars
With over 1.5 million admissions in Europe, and France accounting for half of them, both Irina Ignatiew who acted as world sales agent and Roch Lener who was the French Distributor through Bac films will give us the ingredients of what made up a recipe for a huge success.

Speakers: Irina Ignatiew, Executive Vice President International of Telepool GmbH München
Roch Lener, CEO, BAC Films
Moderator: Jean-Paul Commin

21:00  Farewell Dinner for all participants at MR1

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