Tuesday 20 April 2010
9:00 Welcome Words
9:15 Opening Speech - The New TV Market
Technological developments on the TV market (catch-up, internet enabled TV, etc…) and concordant strategies of key players. Who will be the winners in the digital home? Consequences on the production and distribution of programmes with a special focus on animation and the opportunities for producers.
Speaker: Florence Le Borgne (Head of TV & Digital Content Business Unit – IDATE)
10:00 – 10:45 Disney XD – Online Strategy
Online games, videos, partnerships with PlayStation, Disney XD has developed an online strategy that complements its animation TV programming engaging audiences for an entertainment experience that goes beyond TV viewing. Marc Buhaj will review latest developments and give his opinion on what the future holds from a viewer's perspective regarding linear and non linear TV.
Speaker: Marc Buhaj (SVP of Original Programming – Walt Disney Television EMEA)
Moderator: Christophe Erbes
10:45 – 11:15 Coffee break
11:15 – 12:00 Online Strategies of Studios/The Secret Life of Suckers
BRB Internacional is producing digital shorts for the Disney XD websites and sharing consumer products and home entertainment rights for its series across Europe and the Middle East. Why and when should the exploitation rights be given away or kept?
Speaker: Carlos Biern (Executive VP - Co-productions & Distribution - BRB Internacional)
Moderator: Manuel Cristóbal
12:00 – 13:00 Distributing Animated Content on the New Digital Platforms
Germany with over 62 million online users is by far the largest market in Europe for the Web. How can you exist, be seen and ultimately how can you monetize your content online? Bertram will review the present situation and explain how the web will evolve in particular thanks to internet-connected devices.
Speaker: Bertram Gugel (Blogger – Gugelproductions)
Moderator: Christophe Erbes
13:00 – 14:30 Lunch
14:30 – 15:15 Digital Culture and Next Generation Programmes
As new platforms emerge and audience behaviour changes, new content forms will evolve, which will enable new relationships with communities of fans and revenue models.
Jesse Cleverly will explore the background to these cultural and technological shifts and the creative possibilities they suggest using the specific example “Warriors World”, a new beta product he has created for a 10 million selling tween publishing franchise.
Speaker: Jesse Cleverly (Creative Director/CEO – Connective Media)
Moderator: Christophe Erbes
15:15 – 16:00 Partnering With Google/YouTube
The biggest video site in the world enjoys over 1 billion views per day. They are not only UGC but also professional content in partnership models that Maria Ferreras, Strategic Partners Video, will detail with a special focus on animation.
Speaker: Maria C. Ferreras (Strategic Partners – Google/YouTube)
Moderator: Manuel Cristóbal
16:00 – 16:30 Coffee break
16:30 – 17:15 “Skins” – The Development of a Multiplatform Property
“Skins” is a BAFTA and Rose D'or winning UK series produced by Company Pictures for Channel 4 and E4. The show and its website are at the forefront of multi-platform content in the UK with activity that includes online-only drama commissions, auditions, new writing talent, music and fashion with opportunities to participate in real life as well as online. Toby Welch, a producer at Company Pictures, worked with E4 to develop and produce the cross-platform content for Skins series 3 and 4.
Speaker: Toby Welch (Cross platform producer - Company Pictures)
Moderator: Manuel Cristóbal
Wednesday 21 April 2010
9:15 – 10:00 Kids’ Properties and Cross Media Planning
As knowledge on viewers' consumption modes increases, a communication and marketing agency will detail how animation producers can think digital from an early point in the script and integrate three-screen strategies. Targeting the right platforms and developing unique content for each.
Speaker: Olivier Missir (CEO - Founder Brandcasterz – Brandcasterz)
Moderator: Christophe Erbes
10:00 – 10:45 Brightcove: The Online Video Platform
Professional onlive video publishing can bring in advertising revenues, help to sell products and brands. A presentation from one of the leading video platforms in the world.
Speaker: Nicolás Amado (Regional Sales Director - España, Portugal & Latin America - Strategic Accounts Manager – Brightcove)
Moderator: Manuel Cristóbal
10:45 – 11:15 Coffee break
11:15 – 12:00 Global Media Strategy of France Télévisions
Céline is in charge of Co-productions, Global Media and Diversification.
She is developing among other things the new global youth media strategy within France Télévisions. First projects include the new youth portal of France Télévisions « monludo.fr », SVoD Ludo, Ludozouzous and online game platforms (free and paying).
Speaker: Céline Limorato (Deputy Director of France Television's Children and Youth Programmes)
Moderator: Manuel Cristóbal
12:00 – 13:00 Developing and Selling Interactive Series
TOTAL DRAMA ISLAND is an interactive animation reality show developed in Canada in parallel as a TV series and online reality web game. Intricacies on the online development and sales of this innovative genre.
Speakers: Patrick Crowe (Director – Xenophile Media) and Geneviève Dexter (Commercial Director – CAKE Entertainment)
Moderator: Christophe Erbes
13:00 – 14:30 Lunch
14:30 – 15:15 ZED/Monetizing Content on Mobile
Created 14 years ago, developer, publisher and aggregator of multiplatfom content, ZED is a multinational corporation that develops and markets entertainment and community products and services for mobile phones and Internet. ZED is the leading mobile phone value-added services (MVAS) player in the world in termes of revenue and geographical footprint. Miguel Lopez-Quesada, General Manager, will explain why mobile revenues are now increasing and what the company is looking for in terms of content with a special focus on animation.
Speaker: Miguel López-Quesada (General Manager – ZED)
Moderator: Manuel Cristóbal
15:15 – 16:00 Digital and Non Linear Strategies of Studios
Le Singe Media (LSM) is an award-winning creative studio, specialising in digital animation (with interactive storytelling) and video for TV, online and mobile application. Their project “Blinklife” now online was presented with great success at the Cartoon Forum Rogaland last September. David Curry, its CEO will talk of their digital and non-linear strategy in particular with regard to the social media and the home consoles.
Arcane Wars is a project of video-game multiplatform based in Augmented Reality (AR) that allows multiplayer online modus. It is available on iPhone and it is an inspiration for digital innovative projects.
Speakers: Chelo Loureiro (Executive Producer - Continental Games) and Carlos Fernández (Project Manager - Continental Games)
Moderator: Manuel Cristóbal
Thursday 22 April 2010
09:30 – 10:15 The Digital Home
Shaping the connected home in order to allow users to access content from different sources and connecting them is now possible with Blubrain, a technological product that gives substance to the digital home.
Speaker: Miguel Churruca (Marketing Director - Blusens Global Corporation)
Moderator: Manuel Cristóbal
10:15 – 10:45 Coffee break
10:45 – 11:30 Monetizing Content on the Web
How can animation producers monetize their content on the web? Practical and successful case studies withy PlayStation 3 and the new Sony Bravia which offers online content.
Speaker: Xavier Rius Planas (Managing Director - Smartclip)
Moderator: Manuel Cristóbal
11:30 – 12:15 A Broadcaster’s Strategy on the Web
Super RTL is the leader in Germany on the digital pay content web market. With Toggolino Club and Toggoc-CleverClub, which are ad-financed websites, Super RTL covers from pre-schoolers to 10-year old kids. A presentation of the successful web activities in terms of content and business models.
Speaker: Esther Möllemann (Head of Online - Super RTL)
Moderator: Christophe Erbes
12:15 Lunch
14:15 End of conference
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