Developing and selling content for mobile applications
Offering a 70% share of the revenue to content producers, compared to a lesser one with the other mobile operators, Apple has revitalised the mobile entertainment industry. Some even talk of the ‘app economy’. Presentations from some studios who have secured deals with Apple and other mobile operators.
Multi-platform interactive animated series
An animation reality series developed as an integrated TV and online interactive show, Total Drama Island – Totally Interactive! is a phenomenal success on Cartoon Network. The online property has translated into great revenues for all. But there was a learning curve. A discussion on the challenges met.
Digital distribution in the on-demand world
Will distribution through broadband become the modern form of distribution and in this case what should producers learn to ensure that their content is seen and generates revenues? Illustrations based on Cavalcade Comedy and other web series but also case studies based on self-distribution.
Kids’ properties and cross media planning
As knowledge on viewers’ consumption modes increase, a communication and marketing agencies will detail how animation producers can think digital from an early point in the script. Targeting the right platforms and developing unique content for each.
Broadcasters’ digital strategies
As broadcasters have evolved into global media operators, we will review some of the most interesting forays into non-linear approaches, including catch-up TV with ad-funding, online gaming and more generally how mass communication has succeeded into reaching a personal level.
Animation studios and social networks
Despite the closure of Bebo’s UK Originals, who was among the few to commission content, there are more and more creative animation studios who specialise in interactive digital storytelling for the social networks. How can you have your brands exposed on Twitter, Facebook, MySpace and other community-centered networks?
Partnering with Google/YouTube
With over one billion views per day, YouTube is the biggest video site in the world. Trying to deal with infringing material on its site, it has also struck some major deals with broadcasters and content owners in partnership models that will be detailed.
The digital home
Internet-connected TV through set-top boxes, video consoles, etc… will bring about a new vision of television and a very large display of new programmes, more on-demand and time shifted consumption. It is also expected to increase the power of producers and of telecom operators who will become key players of these enriched connectivity platforms. Will there emerge a new business model for content owners?
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