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Programme

Tuesday 3 May 2011

Wednesday 4 May 2011

9:30 - 10:15 The importance of social networks and digital platforms for animation
Transmedia producer, Jenny Inchbald, will talk about how animation can take advantage of the new digital technologies to drive audience to content on both traditional and new platforms. She will look in particular into the convergence of digital culture and technology; the evolving relationship between audience and platforms; and how to understand what new technologies to engage with, in terms of interactivity and storytelling. Close attention will be given to finance and revenues when creating and applying cross-platform / transmedia strategies.

Speaker: Jenny Inchbald (Transmedia producer - Future Artists Ltd)
Moderator: Manuel Cristóbal

10:15 - 11:00 Digital strategy of RTVE – Interactive media
Pubcaster RTVE has developed the most visited portal for youth audiovisual content in Spain. With over 1.2 million visitors a month, and a public service remit, ambitions are now to open access for its portal through smartphones and tablets as well as to investigate implementation within the new windows (connected tvs) and formats.

11:00 - 11:30 Coffee break

11:30 - 12:00 Digital age and new funding  
The Andalusian Regional Council for Culture is developing a new concept for an audiovisual fund, strengthening areas such as animation, European co-production and all the digital distribution strategies as well as R & D projects. In collaboration with producers, the new funding plan aims to develop the right tools in order to promote new contents  in the new digital age.

Speaker: Victoria Fernández Andrino (Head of programmes - Junta de Andalucía)
Moderator: Manuel Cristóbal

12:00 - 12:45 Kids’ properties and cross media planning
Representing a network of professionals in the area of new marketing, Bruno Bucher can help producers define their market strategy, evaluate and exploit new market opportunities through all media channels.

12:45 - 14:15 Lunch

14:15 - 15:00 Aniboom – The virtual animation studio
With a database of more than 10,000 animators around the globe, Aniboom will talk of its vision of global collaborative animation production and how they can deliver every type of animation to major brands and entertainment companies worldwide.

Speaker: Leeor Goldberg (VP Production - Aniboom)
Moderator: Manuel Cristóbal

15:00 - 15:45 Multiplatform and interactive animated brands
In partnership with DR TV, Nordic Game among others, the Danish company Art of Crime (a cross media company) has produced a range of interactive TV animations and mobile content. Crimeville is a multiplatform, interactive, online MMO specialised in crime riddles for tweens. A great success in Denmark, the concept and production of this programme met many challenges that illustrate the complexity of existing in the new digital world.

17:00 - 17:45 Contracts and finance models for the distribution of interactive programmes 
A specialist in the financing, production, distribution and licensing of TV series, Genevieve will explain current legal and business models in the IP exploitation of interactive programmes.

Speaker: Genevieve Dexter (Founder - Serious Lunch)
Moderator: Christophe Erbes

Thursday 5 May 2011

9:15 - 10:00 Global media strategy of France Télévisions
Céline Limorato is in charge of co-productions, digital and cross media strategy. She is developing among other things the new global youth media strategy within France Télévisions. First projects include the new youth portal of France Télévisions "monludo.fr", "SVoD Ludo", "Ludozouzous" and online game platforms (free and paying).

Speaker: Jesse Cleverly (CEO - Connective Media)
Moderator: Manuel Cristóbal

15:30 - 16:15 Marathon Media - Developing online animation brands
Marathon Media (France’s leading children TV and film production company) has used over the years a variety of online tools and strategies for promoting their IP on the growing media in order to reach core audiences and create brand awareness. Antoine will explain the evolution of Marathon's strategy with concrete examples of his work as Online Marketing Director.

Speaker: Antoine Verdier (Online Marketing Director - Marathon Media)
Moderator: Manuel Cristóbal

16:15 - 16:45 Coffee break 

16:45 – 17:30 The Canadian Media Fund and the development of web interactive series

Patrick Crowe, Director of Xenophile Media will briefly outline the Canadian Media Fund which largely supports the creation of digital programmes. He will then go on talking of the intricacies of the online development of web interactive series basing his speech on his personal experience on 'Total Drama Island – Totally Interactive!', a hugely successful interactive animation reality show developed in Canada both as a TV series and online reality web game.

Speaker: Patrick Crowe (Director – Xenophile Media)
Moderator: Christophe Erbes