MONETIZING YOUR KIDS’ PROPERTIES
Production companies, cross media agencies, broadcasters, global entertainment groups and distribution companies will explain, based on case studies how to create value and visibility for your animation brands on the Internet networks, mobile devices and other digital platforms like social networks.
DIVIDING UP DIGITAL PLATFORMS INTO TARGETS AND GENRES
To think of a 3-screen strategy involving TV, the web and mobile in order to engage with new audiences, producers need to understand viewers’ new consumption modes and break them down into meaningful and exploitable data. Insightful presentations.
INVENTING NEW GENRES AND FORMATS WITH ANIMATION
Interactive animated series, animated reality TV on the web, short animation formats on social networks… These are a few of the very innovative creations being developed in Europe and North America. Meet the pioneers!
CREATING AND SELLING TO THE MOBILE PLATFORMS
There are 5 billion subscribers of mobile phones vs 2 billion subscribers to fixed Internet. Europe has the great advantage of a wider market of 650 million inhabitants and a lead in local and cultural mobile services which are expected to rocket. Some producers believe that mobile is currently the best platform for making money from content, others part of a broader strategy. Case studies.
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